בזכות החדשנות: הישג למחלקת הדיגיטל ברשת פתאל

אתר האינטרנט של רשת המלונות זכתה בתחרות פרסי האינטרנט "webi-2014" לאחר שהוכתרה כאתר בעל יישומי המסחר האלקטרוני הטובים בעולם. מדובר בהישג מרשים עבור נדב פתאל המכהן כמנהל השיווק הדיגיטלי ברשת

מערכת האתר
פורסם 09.01.15 | 19:05

רשת מלונות פתאל על המפה לאחר שזכתה לאחרונה בתואר מכובד המציב את אתר האינטרנט שלה בין "אתרי האינטרנט המצטיינים לשנת 2014" של קבוצת אנשים ומחשבים. כמו כן הוכתר האתר כ"אתר בעל יישומי המסחר האלקטרוני הטובים ביותר".

בין נימוקי השופטים על הזכייה צוינו חדשנות האתר בחוויית גלישה ושירותים ייחודיים (דוגמת שמירת מלונות מועדפים והשוואת מלונות), היותו אחד האתרים הראשונים לאפשר תהליך הזמנה המשלב הצטרפות למועדון הלקוחות, אזור אישי עם העדפות נופש אישיות ועוד.

במקביל מדווחת הרשת על גידול ניכר בהיקף ההזמנות באתר האינטרנט בשנתיים האחרונות בשיעור של כ-260% (!), כאשר בשנה האחרונה הושק גם אתר בגרסת מובייל המהווה כ-16% מההזמנות בדיגיטל. יש לציין כי על הפעילות הפלטפורמית הדיגיטליות והאתר של הרשת, הוא נדב פתאל, המכהן כמנהל השיווק הדיגיטלי של הרשת, אשר הזכייה בפרס מהווה הישג אישי עבורו.

בתמונה (משמאל): נדב פתאל, מנהל השיווק הדיגיטלי ברשת מקבל את תעודת ההוקרה

הירשמו למבזקי פספורטניוז

וקבלו את העדכונים והחדשות הכי חמות של עולם התיירות והתעופה בארץ ובעולם

אני מעוניין לקבל חדשות, עדכונים והודעות פרסומיות מפספורטניוז ואני מסכים לתנאי השימוש ולמדיניות פרטיות.

תגיות: מלונאות

הוספת תגובה

מאמרים נוספים

היום השבוע החודש

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