אל על : קמפיין חדש בכיכובו של השחקן שלמה בראבא

קמפיין "תיירים פלוס" עולה באמצעות משרד הפרסום מקאן אריקסון. בראבא ילווה את אל על במהלך החודשים הקרובים עם סרטים נוספים, שילוו גם את מבצעי המכר של החברה ומהלכים נוספים.

מיכל מרים
פורסם 26.06.12 | 12:19

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היום אל על עולה לאוויר עם קמפיין "תיירים פלוס", שיכלול טלוויזיה, רדיו, עיתונות, וידאו באינטרנט ,.

הקמפיין עולה באמצעות משרד הפרסום מקאן אריקסון.

את הקמפיין יוביל השחקן שלמה בראבא, אשר היה מועמד לאחרונה לפרס האוסקר, בתפקידו בסרט "הערת שוליים" .

בראבא ילווה את אל על במהלך החודשים הקרובים עם סרטים נוספים, שילוו גם את מבצעי המכר של החברה ומהלכים נוספים.

הרעיון הקריאטיבי מבוסס על דמותו הצבעונית של בראבא, שמאז מועמדותו לאוסקר, מתחכך בכוכבים הגדולים ומתרגל לחליפת הטוקסידו והחיים הטובים. דבר אינו מספק אותו כמעט, כמו "סטאר עולמי". לא חדרו במלון ולא הסוכן הנאמן שלו, שמנסה לדאוג להגשמת כל רצונותיו עד לרגע בו הוא מוצא עצמו טס במחלקת תיירים פלוס ומגיע אל המנוחה והנחלה.

המסר המרכזי של הקמפיין: "לכל אחד מגיע יותר – מחלקת תיירים פלוס. חוויית טיסה נוחה, מפנקת ונעימה יותר. ישיבה יותר מרווחת, צ'ק אין מהיר והמון הטבות ופינוקים".

הירשמו למבזקי פספורטניוז

וקבלו את העדכונים והחדשות הכי חמות של עולם התיירות והתעופה בארץ ובעולם

אני מעוניין לקבל חדשות, עדכונים והודעות פרסומיות מפספורטניוז ואני מסכים לתנאי השימוש ולמדיניות פרטיות.

תגיות: תעופה

הוספת תגובה

מאמרים נוספים

היום השבוע החודש

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